One thing I learned from working on a remarkably good team — at Target of all places — is that you can hire great people as long as you can demonstrate (show-not-tell) that you’re doing something different and interesting. How you demonstrate this can take lots of different forms (the whole point is that there is no one way to do this!) but just saying “we have high standards and work hard” is never enough on its own. Everybody says that.
Unfortunately, I missed to copy the source.