We have all observed the exponential increase in choices over the last decade. Yet even in the midst of it, and perhaps because of it, we have lost sight of the most important ones. As Peter Drucker said, “In a few hundred years, when the history of our time will be written from a long-term perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time — literally — substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it.”
— Essentialism (Greg Mckeown), Loc. 194–9