When Musk sets unrealistic goals, verbally abuses employees, and works them to the bone, it’s understood to be — on some level — part of the Mars agenda. Some employees love him for this. Others loathe him but remain oddly loyal out of respect for his drive and mission.
— Elon Musk (Ashlee Vance), Loc. 241–3
Oh, what a beautiful phrase… so sad it’s bullshit.